branding
Building Employer Brand and Work Culture to Attract Talent to Your Organization
February 09 by HR Exchange Network Editorial TeamGain insight about how to improve employer brand and adjust to the post-pandemic norms established in your workplace.
Diversity As a Driver of Your Employment Brand
April 30 by Johnny Torrance-Nesbitt, MBADuring my work in employment branding and diversity over the years, I noticed that unique synergies could arise from the coupling of diversity and employment branding. I think that diversity can i...
Rise of Technology Means Greater Control over Brand Identity
January 24 by Julia GometzA workforce can work "for" or "against" the brand. A brandful workforce charges forward FOR the brand. There are two significant global changes that support the call to action for organizations to con...
Onboarding From Branding to Recruitment to Engagement
February 11 by HR Exchange Network EditorMark Simpson of Texas Roadhouse talks about company branding and why his employees love their jobs.
Using Brand Strategies throughout the Candidate Lifecycle
January 15 by HR Exchange Network EditorCara Beck, Starbucks’ Global Staffing Manager, explains how the coffee company brewed up its brand and continues to keep it fresh.
The Most Dangerous Job in Corporate America: CMO
November 24 by Sue Schaefer and Sue WymanI recently re-read an article in Fast Company (June 2007), entitled, "Most Dangerous Job in Business–It’s the Chief Marketing Officer" by Ellen McGirt. As an executive recruiter with exe...
Let's Ship All the Jobs to China!
November 12 by Michael RosenbergWhat about those companies that have shipped the jobs to China? How can we compete with them when they are paying people so much less than we have to pay them here? The answer lies in the business.
Human Resources IQ Miniseries: The Upside of a Downturn: How Smart "Investors" Find Bargains During a Business Slowdown
September 24 by Jesse Harriott, Ph.D and Doug HardyPart 1 of 3 The Engagement Cycle A slowing economy has tangible burdens as employers become cautious in hiring (or even layoff workers). More subtle and insidious is the way even a gentle slowdo...
Employee Retention in the New Market
July 28 by Sue WymanThe employment climate in the technology sector has changed dramatically in the past 18 months. There has been a shift from a client-driven market to a candidate-driven market. Clients don’t wan...
The Un-Contained Culture of the Container Store
July 10 by Karyn MaynardAt the Container Store, it’s not rare for a customer to apply for a job. The Container Store's loyal fans are so passionate about the brand they wan to join it.The Container Store’s director of recrui...