Madeline Laurano

Madeline is the Founder of Aptitude Research a research-based analyst and advisory firm focused on the new conversation required by changes in how technology is delivered and utilized by today's organizations. Our goal is to look beyond the obvious product capabilities to identify the real differentiators organizations should consider when selecting solutions, as well as the change management and change readiness capabilities users must have in place for successful technology adoption. Madeline specializes in talent acquisition and engagement research. Her research focuses on how technology can help to improve efficiencies and the overall user experience.


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