As executive vice president & chief human resources officer at Associa, Chelle is responsible for developing the company’s employee experience strategy which includes developing appropriate talent and succession plans, employee retention strategies including training and development, and impactful employee benefit offerings for Associa’s more than 10,000 team members worldwide.
Under her leadership, Associa has been recognized as a “Best and Brightest” employer in DFW as well as being certified as a Great Place to Work nationally. Additionally, the company regularly receives recognition for its training and development efforts, including receiving multiple educational grants from the Texas Workforce Commission and awards from the Association of Talent Development for innovation in Learning Technology.
Chelle also has prior experience in the finance and healthcare industries, working for Fortune 500 organizations including Humana and GM. Her career has always centered around improving organizational culture through the implementation of leadership development and training programs, as well as change management and operational improvement initiatives. Her passion is to work with the business to simplify and translate strategy into the achievement of specific employee behaviors and results.
O’Keefe has a Bachelor of Science in Psychology from Texas A&M University and a Master of Science in Industrial/Organizational Psychology from Capella University. Outside of work, she spends time with her husband, a Dallas firefighter, and three daughters.