Manifesting Meaningful Innovation Through Data-Driven Results

January 26 - 28, 2020 | The Ritz-Carlton, Amelia Island, FL

David Fairhurst


Chief People Officer McDonald's

Human resources, Professor HR, training, executive development, talent management, employee relations, public relations, communications, employer branding, leadership, employee engagement

Day One - Sunday, January 26, 2020

Sunday, January 26th, 2020

1:00 PM Reshaping Your Company Culture Can Improve Your Bottom-Line

Culture transformation requires an advanced set of tools to identify what motivates your employees, diagnoses issues, and helps you discover a clear path. Changing the way your employees feel at work, and in return, changing the way your employees represent your brand, takes ingenuity, passion and a roadmap for success.

This case study will examine the journey of a successful culture transformation, and answer some key questions: 
•What was the initial response from Senior Leadership and did you have to build a case to carryout your objectives?
•What was the biggest hurdle in getting the organization to view your culture differently? What was the biggest hurdle in getting the consumer to view your organization differently?
•What were the hardest initiatives to get pushed through and which ones had the greatest impact?
•What metrics can you share, and what are some lessons learned from your experience? 

Day Two - Monday, January 27, 2020

Monday, January 27th, 2020

6:00 PM The Impact of Social Programs on Employee Engagement and Your Employer Brand

David will examine the linkage between community outreach and employee engagement, and the overall impact of social awareness on your employer brand.

David will cover the following key topics: 
•Leveraging your community outreach to increase your social footprint
•Catering to a workforce who demand meaningful engagement and social awareness from the organizations they serve
•Measuring your success in employee engagement initiatives 
•Creating a brand message that attracts top talent  

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda