21 - 23 July, 2019
The Ritz Carlton, Toronto, ON
Annabella Tamburro, AVP Executive & Leadership Development at TD Bank
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Annabella Tamburro

AVP Executive & Leadership Development
TD Bank

Check out the incredible speaker line-up to see who will be joining Annabella.

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Day Two: Monday, July 22, 2019

Monday, July 22nd, 2019

8:05 AM The CLO as a Learning Marketer

Now, more than ever, heads of learning are called upon to wear many hats. Cultivating a learning program is no longer enough. Learning professionals must also become analysts and statisticians, communications and PR gurus, compliance experts, and more. A particularly important role that thought leaders in the learning space are taking on is becoming a marketer of their learning and development programs. With so much thought and careful planning put into these programs, it is easy for those involved to forget that their target audience may not have the same awareness and understanding of these highly beneficial programs. Successful heads of development know that each learning strategy should include a plan for drumming up interest and support. These can include:

·         Forming the right packaging for your program including creating value propositions and elevator pitches to catch employees’ attention
·         Providing a sell sheet to the target audience that provides details about the program from how to execute it to what the benefits are
·         Including key individuals in the program development to get them invested, provide credibility,  and help generate excitement for it