Steve Hrop

Chief Learning Officer
Asbury Automotive Group

Steve is the VP, Learning & Development at Asbury Automotive Group, headquartered in Atlanta. Asbury is a Fortune 500 company with over 80 dealerships in multiple states, with car brands ranging from Chevrolet to Bentley. Immediately prior to Asbury, Steve was the VP, Organizational Development Services at Caliper, a human capital management consulting firm based in Princeton, NJ. Prior to Caliper, he held senior executive roles at Prudential Financial (global head of organization development) and ADP (VP, Global Talent Management).

Steve holds a Ph.D. in Industrial & Organizational Psychology from the University of Akron. For two years during his tenure at ADP, he was the Chair, Council of Talent Management Executives. The council was sponsored by the Conference Board and included executives from more than 30 companies, mostly from the Fortune 500.

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Friday, May 10th, 2019

11:50 AM The Role of L&D in Driving Organizational Culture Change

A cornerstone of genuine cultural change is that it must be grounded on values relevant to business success and role modeled by senior executives who “walk the talk” in ways directly observable by employees at all levels. Asbury is on a journey to define and drive cultural values and leadership behaviors aligned with exceptional customer service. In this session, attendees will:

•Receive practical methods and tools that support effective culture change

•Learn how to avoid some of the common pitfalls of cultural change initiatives

•Discuss ways to insure sustainability after the initial sessions

•Involve line leaders in the delivery of the initiative so it is not viewed as an “HR” program