Alyssa Johnson

VP of Account Management
Care@Work by Care.com

Alyssa Johnson is VP of Global Account Management at Care.com, where she leads the U.S. and European B-to-B account management teams for Care@Work, helping corporate clients successfully launch, manage and communicate their care benefits to employees. Before joining Care@Work, Alyssa held many key roles at Yankee Group Research, including VP, Strategic Client Service, and Account Management. She also worked as a Merchandise Analyst for May Department Stores. Alyssa lives in Weston, MA, with her husband, Bryan, and their two daughters, Julia and Jacqueline.

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Day One: Sunday, March 24,2019

Sunday, March 24th, 2019

1:30 PM Benefits Engagement Wins You Won't Forget

From baby showers to bathroom stalls, the when, where and how of benefits communication is more creative than ever as HR professionals try to drive benefits engagement. But still, with so much noise to cut through, marketing benefits remains a challenge. Using real stories from some of the most innovative companies in the world, Alyssa Johnson, VP of Account Management for Care@Work by Care.com, will share strategies that led to major benefits engagement wins, and a few unforgettable fails. Key takeaways will include:

•Easy ways to apply marketing principles to benefits promotion

•Options for promoting benefits outside of open enrollment

•Strategies for delivering information where, and how, it’s most useful