Catherine Cooper, MBA, is the Founder of EmpathyWise® a design thinking advisory. She has enjoyed over 30 years working as a consultant to corporations integrating data into their decision-making by guiding tech and non-tech clients to better understand how their employees or customers truly make choices.  In recent years, Catherine has been sharing her extensive experience through talks and workshops at all levels. Her goal is to highlight the importance of empathy and the use of design thinking and to promote their inclusion in work and training curriculums.