Creating Innovative Solutions for Modern HR

June 22-24, 2020

Main Conference Day 1

8:45 am - 9:00 am Chairperson’s Opening Remarks

Mariano Suarez-Battan - Co-founder and CEO, MURAL

Mariano Suarez-Battan

Co-founder and CEO

9:00 am - 9:30 am SPEED NETWORKING

Speed networking is an opportunity for you to quickly and effectively get to know each other and your organizations. Bring your business cards!

9:30 am - 10:00 am Are you really ready for Design Thinking?

Anna Hawk - Former Director M&A and Business Integration, Starbucks
Getting the most out of Design Thinking requires a new way of working.  How ready is your organization to make the move? This session will provide you with key questions to help you evaluate what it will take to successfully become a Design Thinking organization.
•             Creating the business case to prioritize Design Thinking as a key business investment
•             Are you looking for incremental improvements or transformative change?
•             Is leadership stable and do they have the capabilities to support the new way of working?
•             Does your culture support risk taking?


Anna Hawk

Former Director M&A and Business Integration

10:00 am - 10:20 am BOOK CLUB WITH MICHAEL ARENA (live streaming)

Michael Arena - VP Talent & Development, Amazon Web Services (AWS)
To edge out the competition in today’s disruptive environment, you need to ensure that your company is agile―that it can respond to change instantly and effectively. Because fast and furious change is the only thing you can count on in business today.
Using GM as the main case study―along with the stories of other highly adaptive organizations, like Apple, Amazon, Disney, and Gore―Arena provides a model you can follow to reinvent your company. It’s about inspiring employees to explore new ideas, empowering the most creative people and teams to spread their ideas across the organization, and operationalizing the entrepreneurial spirit so adaptability is set in stone. 


Michael Arena

VP Talent & Development
Amazon Web Services (AWS)

10:20 am - 10:30 am SPEED NETWORKING

10:30 am - 11:00 am COFFEE BREAK



Jennifer Price

Director, Innovation Development
Vizient, Inc.

Employee Experience Journey Mapping
(Service Design Thinking) can help HR
better understand the specific employee
journeys that need to be met and how they
can be aligned with company objectives. It
is an effective way to reduce staff turnover
in their first six months and retain talent in
the long-term.
·· Learn how to deliver both defined
business objectives and an empathetic
employee experience
·· Understand how Employee Journey
Maps can help redesign projects for
employee interaction tools and help to
create the desired outcome for both
employees and the company
·· Learn through observation and feedback
how we can better understand what
employees want and need in order to
deliver it

Becki Cedrone

Director of Alumni & Community Marketing
The Coca-Cola Company


Lisa Morris

Human-Centered Employee Experience Design & Service Design | Organizational Anthropology & Innovation


Brian Walsh

Human Capital Transformation Manager, VP
Fifth Third Bank


Margaret Maupin

Senior Leader - Talent Acquisition and Engagement

12:30 pm - 1:30 pm Lunch

1:30 pm - 2:00 pm Where is Modern People Strategy Heading? Understanding the Scenery of the Global Workforce

Fernando Sanchez-Arias - Director, Learning Organization, The Home Depot

Fernando Sanchez-Arias

Director, Learning Organization
The Home Depot

2:00 pm - 2:30 pm Creating a Compelling Employee Experience by Integrating Service Design and Business Process Management

Monica J. Johnson - Business Initiatives Consultant, Wells Fargo
Many organizations have a strong focus on Business Process Management (BPM) to drive efficient and effective operations, yet without regard for the customer experience they may be reducing the value of their delivery to customers. By adding human centered design techniques to a BPM program, organizations will understand how to optimize operations that increase employees value and loyalty.

Monica J. Johnson

Business Initiatives Consultant
Wells Fargo

2:30 pm - 3:00 pm How Design Thinking Helped to Bring a Human-Centered Approach to a Global Culture’s Change Initiative Within 12 Months

Cornelia Kunert - Employee Experience & Engagement Expert, Pro Insurance Solutions

Cornelia Kunert

Employee Experience & Engagement Expert
Pro Insurance Solutions

3:00 pm - 3:30 pm Networking Break

3:30 pm - 4:00 pm The ROI of Employee Engagement: A New Metric for Performance Management

TJ Cochran - Director Organizational Development, Avis Budget Group


TJ Cochran

Director Organizational Development
Avis Budget Group

4:00 pm - 4:30 pm Digital Transformation: Lessons Learned from the First Wave of Digital Transformation

Mimi Brooks - Chief Executive Officer, Logical Design Solutions
Across industries, companies recognize the compelling effectiveness of digitalizing the business environment, but in their desire to have one, they often forget that any digital system has to respond to companies needs. For HR this process can be even more disruptive. For example, an HRIS built without the design thinking approach can mean the loss of a huge investment. This session will teach you, that:

·Engagement and cultural change without the context of new work and new ways of working have limited sustainable value
·Positioning Human + Machine work allocation and design to be integral to critically-needed organizational design
·Giving leaders need better methodologies (beyond design thinking) for managing ongoing large-scale change as learning and adaptation is constant


Mimi Brooks

Chief Executive Officer
Logical Design Solutions

4:30 pm - 5:00 pm Human-Centered Design for Catalyzing a Culture & Leadership Transformation

Vesna Kovac - Senior Human Resource Director, Celtra
Melissa Hui - Design for People & Culture, Context Leap
Modern leaders are increasingly expected to lead with authenticity and transparency. Yet many are challenged by how to approach and align culture, dialogue, and initiatives in partnership with their organizations. HR has the unique opportunity to facilitate a co-creative process to guide leaders and talent in reimagining their organization's future together. In this session, explore a case study on how a global HR organization leveraged human-centered design to align leaders and talent on a shared vision for core values, and how this collaborative approach will impact future leadership development and catalyze new ways of thinking and working.
üLeverage the co-creation process for effective change and leadership
üLearn how to design and scale a facilitated global values workshop while avoiding pitfalls and driving engagement
üExplore the unique benefits of visualizing design thinking methods to elicit feedback across the organization


Vesna Kovac

Senior Human Resource Director


Melissa Hui

Design for People & Culture
Context Leap

5:00 pm - 6:00 pm NETWORKING EVENING Canapes, Cocktails and Conversation