Global Design & Strategy Leader IBM Blockchain Services
Krystal leads IBM Blockchain
Services’ global design and strategy discipline. Leveraging the power of
blockchain-enabled transactions, her team consults with clients all over the
world to accelerate transformation of their business models, business ecosystems
and business processes for everything from food safety, real estate and trade
finance, to education, insurance and medical services.
Prior to joining IBM
Blockchain, Krystal served at the global design lead for IBM’s Cognitive
Process Services practice where, under her leadership, the organization was
consistently recognized as the #1 design thinking provider in the
world. She spent nearly a decade working at both traditional and digital
agencies, focusing on public relations, marketing and user experience before
coming to IBM in 2015.
Krystal is a key contributor
to IBM's veteran employment initiatives and also serves on the board of
TogetherDigital, an organization that connects women in tech through engaging
and educational events. She resides in Austin, TX and works from IBM's
worldwide design headquarters.
Check out the incredible speaker line-up to see who will be joining Krystal.
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