Case Study: Nokia's Multifaceted Approach to Sustaining Cultural Cohesion Through Times of Change and Upheaval
After undergoing major changes in the past four years, including the sales of their core mobile phone business to Microsoft—effectively forcing the transition from a B2C to B2B business model—followed by the acquisition of competitor, Alcatel-Lucent, Nokia was at a crossroads. It struggled with the task of uniting two companies, while retaining engagement and meeting aggressive cost synergies. In this past presentation, Chris Colbert, Global Head of Employer Branding and Employee Engagement at Nokia, dives into key elements of Nokia’s change management strategies, including how they:
- Got employees to think critically about company culture—not as a immutable force but as an opportunity for growth and rejuvenation
- Facilitated adoption through active feedback loops from key stakeholders, as well as the workforce at large
- Mobilized multi-channeled internal communications to build awareness of new initiatives, solicit feedback, and sustain commitment in changes
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