EX Impact 2020

February 26 - 28, 2020 | Crowne Plaza Downtown Orlando

Main Conference Day Two: Friday, 28th February 2020

8:00 am - 8:45 am REGISTRATION & BREAKFAST


9:00 am - 9:30 am The Future of HR in Employee Engagement and Experience: Business Partner or People Person?

John Lawrence - Senior Leader - HR Analytics & Reporting CoE, GE
Human resource operations continue to become more sophisticated and complex.  On one side, HR is starting to play a more strategic role in the organization. On the other, the workplace is shifting more towards community space and "HR" to a People Person. While HR traditionally focused mostly on administrative things, modern HR should know how to operate data analysis, present a business case and be able to empathetically communicate with employees. Combining these two roles can be challenging. Learn how to embrace all the changes and get ahead of the curve.

  • How to leverage your current people programs and the data they generate into business driving tools and to build a strategy
  • The benefits of an ‘agility, not efficiency’ approach to Analytics
  • Building a Business savvy and data driven modern HR

John Lawrence

Senior Leader - HR Analytics & Reporting CoE

9:30 am - 10:00 am Moving your organization to a data-driven entity: Define your KPIs, Collect Data, and Share your Metrics

Before moving into predictive analysis, your organization requires clean data that can inform your future strategies. Helping your organization move in the right direction with data is also about ensuring employee buy-in. Employees can contribute to the growth and success of the organization by linking organizational strategy with individual performance improvement. 

  • Discover where data is located within your organization, and how to leverage data intelligence 
  • Find out how to overcome roadblocks to efficient data collection and analysis
  • Focus on data today to inform your intelligence of tomorrow

10:00 am - 10:30 am PANEL DISCUSSION: When HR Team Meets Analytics

When we talk about modern HR, we are talking about data driven business-driven equal partner. Unfortunately, it's not always the case. In a lot of companies HR role and HR analytics while not completely separated, still remain different units. 

Let's discuss how the analytics team can help advance HR business partners’ relationship with executive leadership. What they can do on a proactive basis to identify insights and trends about a business that an HR partner can use to “look around the corner” and present perspectives on ideas/human capital trends, that might not be readily apparent.

10:30 am - 11:00 am MORNING NETWORKING BREAK


11:00 am - 12:00 pm Becoming One of The Best by Being The Worst: How to Improve Your Glassdoor Reputation

Becky Magnotta - Founder and Lead Facilitator, Homestead Coaching and Consulting
We live in the era of social media. Nothing you do can stay hidden. In an instant, your employees are your best or worst friends. Imagine the day you discover that you have the worst ranking on Glassdoor. What should you do and how do you deal with this? In this session, learn how to overcome your "Glassdoor" reputation and take it to re-build your culture.

  • Get an understanding of what is your company culture and how you communicate it to your employees
  • Learn important of using social media tools to your advantage
  • Your employees are your best brand ambassadors: time to change the culture 

Becky Magnotta

Founder and Lead Facilitator
Homestead Coaching and Consulting

12:00 pm - 1:00 pm NETWORKING LUNCHEON

1:00 pm - 1:40 pm CASE STUDY Agile Fluency Model to Navigate a High Pace Environment

In order to adapt to changing conditions, we need to embrace the Agile mindset. In today’s business, being able to change fast is critical to success. However, not all companies know how to navigate in today’s modern environment. Agile helps to adapt HR projects to fast-changing conditions.

  • What are the steps to shift the traditional mindset to agile across the organization and produce meaningful change?
  • How changing to an agile mindset can prepare your business to any industry transformation
  • Get an understanding of how embedding agile can improve response to business decisions and boost employee engagement 

1:40 pm - 2:10 pm How to Build Your Culture Champion Program and Improve Your Employee Engagement

Margaret-Ellen Christensen - Global Manager of Employee Engagement, J2 Global
Creating an engaged workforce is critical to business success. Engaged employees positively impact retention, productivity, customer evaluations, profitability, and many other business results. While leading organizations are aware of the problem and are actively seeking solutions, many are not seeing a good return on their engagement investments. The main problem - they don't understand what their employees need. Learn how building a "Culture Champion Program" can help them to identify the "social" leaders within the company and work with them as representatives to improve the culture and employee satisfaction.

  • The truth behind Organizational Networking Analyzes or how to use social interaction in your workplace
  • Do not “rule them with a rod of iron” or how to be a modern leader
  • How Culture Champions can be your best indicator of your people strategy 

Margaret-Ellen Christensen

Global Manager of Employee Engagement
J2 Global


2:30 pm - 3:30 pm Workshop. Storytelling for Employee Experience

Kevin Finke - Owner & Chief Storyteller Experience, Willow LLC
We all love stories. They impact our emotions, provoke a desire to do something. Marketing is successfully using a storytelling tool for a long time, but storytelling can positively impacting your employee’s engagement and experience as well. 
Learn in this workshop how storytelling can improve not only your brand image but also to be more attractive to potential hires.

  • What is the storytelling and why it’s so impactful
  • Identify personal stories to tell
  • Learn how to engage your employers with strategic storytelling 


Kevin Finke

Owner & Chief Storyteller Experience
Willow LLC

3:30 pm - 3:40 pm How to Create an Inclusive Employee Brand Experience

Inclusion is much more than diversity and accessibility. It is the work environment, team building initiatives, physical workplace design, technology, tools for work, website, and ultimately the brand experience, both internally and externally.  True inclusion is beyond policy and lawsuits, it goes beyond recruitment practices — when designing a brand experience, most organizations focus on delighting the customer. However, there is a missing piece to the puzzle – and that is thoughtfully designing the brand experience to benefit employees as well. Learn from this session why an inclusive approach to employee brand experience is the key.

  • Learn how to build amazing customer experience with your employees in mind
  • What are the indicators you are on the right path in your D&I strategy?
  • Understand your employee is a key to build your brand