To succeed today, organizations need a central purpose that comes to life in everything they do in the world. The real challenge is not just activating purpose externally, it's turning purpose into practice internally.
Organizations that align their purpose with their operations and culture not only perform better, they're also more innovative and inclusive. The most powerful way to move hearts and minds and inspire action is story, but story without follow through does more damage than good.
Global Executive Director
WIN: Women in Innovation