Successful companies have learned that treating candidates as customers and investing resources in brand advertising, also shapes a connection with prospective applicants. Employer branding is the first plan you need to perfect before starting a recruitment drive, to define and communicate what your organization stands for, and what sets your company apart as you compete for resources in a limited talent pool. In this session Karla Samdahl will discuss how they build that culture through multiple initiatives that allow employees bring their whole selves to the workplace. Topics include:
Building an engaging website with effective SEO/SEM to attract qualified candidates
Mobile recruitment optimization to create a seamless experience to a wider pool
Developing effective communication to convey brand value
Check out the incredible speaker line-up to see who will be joining Karla.
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