Alissa Ochs

Director, Global Talent Acquisition Programs Groupon

Day Two: Monday, September 14, 2020

Monday, September 14th, 2020

8:35 AM The Gen Z The Workforce: How To Recruit And Retain The Next Generation

As baby-boomer workforce retires, and Gen X moves into leadership roles, companies are focusing their attention and resources on recruiting Gen Z. Companies that rely on tech-savvy employees are realizing that salary is not enough to attract the top talent to help transform their organization to accurately reflect their clientele, as buying power shifts to a younger and more diverse group of customers, with a different set of expectations. 


In this session you will hear from Alissa Ochs from Groupon, as she discusses the levers that she pushes to communicate their brand to the newest generation entering the workforce. In this session we will discuss: 


  • Identifying your company culture and leverage that engage and resonate with millennial and Gen Z workers 
  • How to actively listen on social media for brand issues and opportunities 
  • Creating impactful content that resonates with prospects in multiple platforms 
  • Build an agile digital hiring process with mobile and digital technology 


Check out the incredible speaker line-up to see who will be joining Alissa.

Download The Latest Agenda