Vice President, Global Talent Acquisition
With an incredibly limited talent pool and the lowest levels of unemployment in years, it is more important than ever to turn your attention to your employer brand. Definitions of employer brand vary widely, however. Is it your rating on Glassdoor? Your image stream on Instagram? Does it appear in the articles mentioning your company’s name on LinkedIn or does it emerge out of the recruiting process itself, in the content you push forward on potential applicants? Uncover how to assess your employer brand and what to do if you discover it is not the brand you had hoped to portray.
- Alternative means of obtaining an accurate assessment of the employer brand that employees are seeing and absorbing
- Identifying the aspects of employer brand that will help to retain top talent
- Ensure buy-in on new strategies from upper management to create long-lasting success