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Drucker: Every Leader Must Declare His Expectations
September 16 by William Cohen, Ph.D.Dr. Bill Cohen was Peter Drucker’s first executive Ph.D. graduate at what is now the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. This beg...
Use Research to Make Strategic Decisions with Confidence
September 09 by Laurie HredzakAs business leaders we are faced with many important decisions everyday. These decisions affect not only ourselves, but our business and everyone involved with our business—our customers, associ...
"Burning" Your Image in Your Customer's Mind
August 11 by Bruce MendelsohnMarking things, people or animals by burning identifying marks onto them is not new. So why do marketers make branding so complicated? Why do companies spend millions of dollars researching, launching...