marketing
Drucker Marketing
December 18 by William Cohen, Ph.D.Drucker taught that marketing was one of two essential functions for any business. As Drucker moved into closer consideration of non-profits and other types of organizations, he extended this concept...
What Chinese Marketers Want to Know about Drucker
March 19 by William Cohen, Ph.D.China is a major trading partner with many countries and its marketing prowess continues to grow. I have been fortunate in that a number of my books on leadership and marketing have been translated...
The Most Peculiar Leadership Model
May 06 by William Cohen, Ph.D.Peter F. Drucker was a genius. Unlike Sir Isaac Newton, he didn’t choose to spend his time observing that an apple fell down rather than up. Nor did he ponder on the inner workings and hidden...
Drucker's Most Incredible Idea
July 11 by William Cohen, Ph.D.Drucker said that the really big advances with the potential to take you far head of your competitors, both within and outside of your organization, came from applying ideas from completely different...
What HR Professionals Can Learn From Marketers
July 06 by From the HRIQ Editorial StaffToday's human resources department must attract and retain a talented workforce. Filling the talent gap requires organizations to craft and deliver a career product, that is, a value proposition that...
Why Leadership is a "Marketing Job"
May 18 by William Cohen, Ph.D.One of Drucker’s far reaching and integrative ideas is actually little known. This idea is that good leadership is essentially marketing. People mistake this as recommending manipulation, and...
Drucker: Every Leader Must Declare His Expectations
September 16 by William Cohen, Ph.D.Dr. Bill Cohen was Peter Drucker’s first executive Ph.D. graduate at what is now the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. This beg...
Don't Solve the Wrong Problems Precisely!
September 15 by Ian MitroffAll of the serious errors in management can be traced to one fundamental flaw—solving the wrong problem precisely. Indeed, solving the wrong problem precisely is so important that it has its own speci...