Becki Cedrone

Director of Alumni & Community Marketing The Coca-Cola Company

Becki Cedrone has worked in the Coca-Cola system for over 18 years.

Currently, Becki holds the position of Director, Alumni & Community Marketing. She is tasked with developing the future alumni vision and strategy for the company. The future alumni community will foster connections – between current and former associates, the company, the brand, and broader communities. 

Another area of Becki’s responsibilities is managing the relationship with Coca-Cola’s long-standing philanthropic partners to build scale around their mission and provide impact within the community.  

Becki has held multiple positions during her tenure with Coca-Cola.  She started with Coca-Cola in the media department.  She then worked in marketing activation managing our creative agencies on package development and marketing initiatives with strategic partners such as Six Flags, Cleveland Cavaliers and the New York Yankees.  She has multi-channel shopper marketing experience handling several supermarket, drug and value customers.  Mostly recently Becki managed the relationship with a Top 5 Coca-Cola customer, Burger King. 

Becki relocated from Syracuse, NY to Atlanta in 2010 with Coca-Cola.  She spends her personal time giving back to the community and instilling that same quality in her two daughters; Olivia (16) and Natalie (14).

Main Conference Day 1

Tuesday, August 20th, 2019

11:00 AM SPRINT 2:Use Design Thinking to Journey Map the Employee Experience

Employee Experience Journey Mapping
(Service Design Thinking) can help HR
better understand the specific employee
journeys that need to be met and how they
can be aligned with company objectives. It
is an effective way to reduce staff turnover
in their first six months and retain talent in
the long-term.
·· Learn how to deliver both defined
business objectives and an empathetic
employee experience
·· Understand how Employee Journey
Maps can help redesign projects for
employee interaction tools and help to
create the desired outcome for both
employees and the company
·· Learn through observation and feedback
how we can better understand what
employees want and need in order to
deliver it

Check out the incredible speaker line-up to see who will be joining Rebecca.

Download The Latest Agenda