One of the most effective ways of motivating employees to participate in your company’s wellness program is to avoid treating it as a separate entity, and rather incorporate the program into a larger, corporation-wide culture of health and wellness. The most successful programs align with your corporate goals and weave the idea of health into your very brand. In this podcast interview, Karl Weiss, Manager, Recognition and Culture, Eddie Bauer, explains how to create a pervasive culture of health by:
Identifying initiatives that are the best fit for your company and your employees and creating brand-specific events and programs
Utilizing online and social media platforms to extend involvement
Engaging your employees to promote a more productive workforce
Allan Hoving | 01/19/2011
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