Global Best Practices on Twitter

Twitter is a fantastic tool for people and businesses to interact with an audience. But how do you fully integrate Twitter into an organization to ensure that messaging and branding are kept consistent even with different "voices" leading discussions and interactions? How should HR and Recruiting, Marketing and PR, business lines and geographies able to all work with consistent messaging and engage its followers?

In this presentation, Keith McIlvaine, Global Social Media Recruitment Lead, for the Global Recruitment Operations of Unisys, discussed:

1. How to identify who will manage your Twitter account

2. How to create interesting content and possible sources of content

3. Type of account(s) to create

4. Engagement vs. just posting jobs

5. Internal strategic partnerships

6. Twitter as a recruiting tool