Piecing together Retention

How Elkay Manufacturing manufactures the forever employee

Within talent management, one key focus area for HR is talent retention. Elkay Manufacturing CHRO Larry Brand explains how his company manufactures the forever employee.

This FREE webinar was recorded on:
12:00 PM - 12:30 PM EST

Forget the War on Talent.  Consider the War of Employee Retention.

Employees are willing to leave their jobs and look for new places to work if they don’t feel at home with their current employer.  The impact is huge.  Not only do companies lose a wealth of knowledge and experience, but the ROI on development drops along with morale.  So, what can companies offer employees to keep them in the ranks rather than lose them to a competitor? 

Talent Management Talent Retention

Elkay Manufacturing Chief Human Resources Officer Larry Brand detailed his company’s strategy to manufacturing the forever employee.

“From Elkay’s perspective and where we’re going for the next five to ten years is what are the different work groups we’ve got to try to ensure are engaged and productive in our workforce and to me that’s the challenge,” Brand said.  The reason for that:  each generation has a different value set. 


Larry Brand
Chief Human Resources Officer
Elkay Manufacturing

Larry Brand is Chief Human Resources Officer at Elkay Manufacturing, a global producer of sinks, water delivery systems, cabinets, and scullery with over 5,000 employees worldwide. He is a versatile HR executive with leadership experience serving CEOs, Board of Directors, and leadership teams. With over 20 years of business experience with increasing levels of responsibility, Mr. Brand compels leadership and boards to adopt business driving people strategies. He is an accomplished leader of talent, strategy, mergers & acquisitions, and board of directors relations. Prior to his current role, he was Chief Human Resources Officer for Sparton Corporation (NYSE: SPA), an industrial manufacturer. Mr. Brand holds an MBA in Management and a BS in Business Administration from the University of Evansville in Evansville, IN and also holds SPHR and SHRM-SCP certifications.