The Power of Video to Attract the Mobile Job Seeker
A minute of video is worth 1.8 million words,” according to Forrester Research's Dr. James McQuivey. In this presentation: real-life case studies from global employers.
“Social and mobile combined with video is the name of the game in making sure that the candidates are able to find you easily, able to react to your positions easily and also to share you information out with their networks which is super important.”
Lindsay Stanton, Chief Client Officer, Digi-Me
In recent years, talent acquisition has changed its course. For recruiters, to be up to the challenge for searching and locating top talent, it is important to keep up on trends. First and foremost, it is a candidate’s market right now. Unemployment is low. According to McKinsey’s 2015 Global Growth Model study, there were 3x as many workers as retirees from 2005-2015 and by 2025, it will be a ratio of 1:1. For today’s generation of job seekers, mobile devices are a part of conducting a job search. We need to find information, easily, on any size screen that fits in a purse or pocket. A short, compelling and engaging job video is easier for a candidate to understand and retain information about a position versus a long text job description. "A minute of video is worth 1.8 million words,” according to Forrester Research's Dr. James McQuivey. Learn more in this presentation with real-life case studies from large global employers.
What you will learn. You will learn how to better attract mobile job seekers and how to make your job opportunities go viral while reducing cost per hire.
- The changing environment for job seekers
- Today's war on talent means developing a sound mobile strategy
- How video and social media, combined with mobile devices, can reduce cost per hire