Strong Employer Brands Capture Today's University Students

Johnny Torrance-Nesbitt, MBA
Posted: 04/15/2013

An "Employer brand" is a critical element in the war for talent at all levels (from entry level University graduates to seasoned executives). As such, the desired goal of an Employment Brand is to create an image [and perception] that makes people (and University Students) want to work for the firm because it is a well-managed firm where workers

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Johnny Torrance-Nesbitt, MBA
Posted: 04/15/2013


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