Analysis Without Paralysis: 10 Tools for Managers

By Craig Fleisher and Babette Bensoussan

Published on June 8, 2008 by FT Press

If you're a manager, chances are you need tools to make better decisions about business strategy, marketing, competition, positioning, product development and much more. In Analysis Without Paralysis: 10 Tools for Managers, Craig Fleisher and Babette Bensoussan, two renowned experts on business analysis and strategy, bring together the proven tools you need to get results.

Unlike many other books in the field, Analysis Without Paralysis: 10 Tools for Managers, is written in plain English. It teaches you precisely what you need to know, without requiring you to master overly complex concepts or mathematics. Fleisher and Bensoussan begin with a practical introduction to the analysis process, then walk the reader through 10 core sets of analysis techniques that every manager can utilize effectively.

The authors’ 10 core sets of analysis techniques include:

• Classic BCG Growth/Share Portfolio Matrix
• Porter’s "Five Forces" techniques
• Contemporary approaches to financial, issue, and value chain analysis
• Global social and political challenges

For each form of analysis, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions and case study examples. The result: A book managers can rely on to meet their strategic challenges and use to address their business challenges, whatever the role, industry or environment.

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