The Psychology of Employer Branding
Companies don’t have a lot of leeway when it comes to their standing within the community. With much of the focus right now on sexual harassment claims and the like, leaders are much more aware of their respective company’s identity and what that means. And it’s not just customers companies are worried about. It’s also the continued ability to attract desired talent.
For HR professionals, this is referred to as employer branding.
To continue reading this story get free access