November 17 - 19, 2019
Scottsdale Plaza, Paradise Valley, AZ
Sandy Cross, Chief People Officer at PGA of America
PGA of America Logo

Sandy Cross


Chief People Officer
PGA of America

Check out the incredible speaker line-up to see who will be joining Sandy.

Download The Latest Agenda

Agenda Day Three: Tuesday, November 19, 2019

Tuesday, November 19th, 2019


11:20 AM Creating a Workforce that Mirrors America

Many companies and industries truly understand the value of having a diverse workforce, but still find themselves with workforces that are demographically homogenous. The PGA of America and the $84 billion golf industry found themselves in that situation. As they aspire for the sport of golf to become ‘exclusively inclusive’ in every regard, they recognize that will only be possible if the golf industry’s workforce becomes reflective of America’s multicultural consumer base.  
   
•Learn how the PGA of America structured and deployed PGA WORKS; a strategic initiative designed to diversify the golf industry’s workforce. 
•Gain insight on how to structure unique approaches to increase awareness, accessibility and accountability when deploying your workforce diversification initiative.