How to Maximize the Value of Wellness Incentive Programs

Most U.S. employers and insurers offer financial rewards (and/or penalties) to encourage employees and insureds to make healthy choices like losing weight and quitting smoking. These wellness incentive programs will soon become ubiquitous because the Affordable Care Act endorses them and opens the door for bigger rewards. Trouble is most existing programs are poorly designed and inefficient, achieving too little reward for each dollar spent and often offending employees and insureds with a for...
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