NGC Introduces Digital Gift Card Program

November 2010 – CRYSTAL LAKE, Ill. – National Gift Card Corporation (NGC) announced the launch of its new NGCecodes program, which allows gift card customers to order and deliver digital gift cards via e-mail directly to recipients.

Company officials said the launch is timely, given the start of the busy holiday season and the increase in mail and other shipping volume. With the new program, gift card recipients won’t have to wait for "snail mail" to start enjoying the rewards and awards they have earned through incentive and loyalty programs.

In addition, digital gift cards delivered through the secure NGCecodes platform are as easy to use as traditional gift cards, whether the recipient redeems the gift card code at an online shopping site or a traditional brick and mortar establishment.

"Many terms are used to describe digital or electronic gift cards, including ecodes, e-certificates, e-gift cards or virtual gift cards," said NGC President Adam Van Witzenburg. "No matter what you call them, rewards issued to the recipient via e-mail are an increasingly popular option for purchasers who seek a more streamlined, convenient, flexible and ‘green’ approach to offering gift cards as rewards or incentives."

Van Witzenburg noted the NGCecodes program offers a variety of major retail and dining gift cards available for electronic delivery. Customers may choose to purchase bulk quantities for their own delivery, or have NGC handle delivery via its individual fulfillment program. Customization options are also available.

For more information about NGCecodes, contact NGC at 888-472-8747, or visit www.ngc-group.com.

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