Integrating Wellness Into the Corporate Strategy
To truly brand a wellness initiative, a company must be prepared to make wellness a part of the bigger picture by aligning it to its employees and the business case. Employers who look beyond developing a single wellness program and move toward creating a wellness culture can achieve sustainable and successful results; reduction of healthcare costs and improved quality of life for their employees.
In this presentation, recorded at IQPC's 2nd Corporate Health & Wellness Summit, held in June 2010 in Chicago, Julianna Olson, director of health initiatives for Chrysler, explains how to:
Focus on preventative healthcare programs in order to: establish personal accountability and true investment in health; promote behavior change for long-term health improvement; educate employees on available tools to meet their goals
Design initiatives based on the needs and goals of the employee population
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