Integrating Wellness Into the Corporate Strategy

Posted: 12/08/2010

To truly brand a wellness initiative, a company must be prepared to make wellness a part of the bigger picture by aligning it to its employees and the business case. Employers who look beyond developing a single wellness program and move toward creating a wellness culture can achieve sustainable and successful results; reduction of healthcare costs and improved quality of life for their employees.

In this presentation, recorded at IQPC's 2nd Corporate Health & Wellness Summit, held in June 2010 in Chicago, Julianna Olson, director of health initiatives for Chrysler, explains how to:

Integrate the wellness concept into the business plan

Focus on preventative healthcare programs in order to: establish personal accountability and true investment in health; promote behavior change for long-term health improvement; educate employees on available tools to meet their goals

Design initiatives based on the needs and goals of the employee population

To access this content, please join the HR Exchange Network.
Or if you're already a HR Exchange Network member, sign in below to download.

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.