Employer of Choice or Future Nightmare? Social Media Best Practices Determine Your Employer Brand

Dawn Boyer

Can social media and customer service relate to ‘Employer of Choice’ decisions? Recruiters’ jobs are to find a perfect candidate for a company or client needing a job filled. Recruiters must be respectful, courteous, accommodating, and pleasant to deal with as the face of the corporate entity. Their goal is to demonstrate and convince the candidate their company is an ‘Employer of Choice’ to applicants seeking positions. But what happens when the company has...
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