The pack is not a theoretically biased "best practice" guide. It is a practical toolkit—employee engagement and change inspiration "in a box."
It comprises 54 cards split into three suites—discover, design and deliver—along with a booklet providing contextual information. The face of each card describes a single exercise or idea and the back of each card provides stimuli designed to inspire fresh thinking and to kick-start action.
The pack can be used with specificity or with scale: to develop peoples’ thinking, to enhance change efforts, as content for workshops and conferences, to help integrate cultures, to bring a brand to life, to design and deliver a compelling employee engagement strategy and much more. It works by getting people better engaged on the issue of engagement.
The pack's author, Rob Fox, comments, "there is a lot of excellent theory on employee engagement and its inter-relationship with change. Our research shows that much of this often leaves practitioners with the vital question of what they should actually do in order to better inspire higher engagement, as the foundation for delivery of higher business performance. The practical bias of the Engaging ideas card pack helps to resolve this."
Over 300 companies are now using the Engaging ideas card pack globally, including Dyson, Pfizer, HSBC, Shell, Virgin Media and Vodafone.