The Power of Co-Creation
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In an increasingly networked world, enterprises can no longer create value alone. In order to generate future growth and innovation, they must co-create value with stakeholders -- not just for them. In this podcast interview, Venkat Ramaswamy and Francis Gouillart, coauthors of The Power of Co-Creation: Build It With Them to Boost Growth, Productivity, and Profits, discuss:
What is Co-Creation?
Who are its stakeholders?
Which companies have successfully deployed it?
Where and how does Co-Creation start in an organization?
And more!
