Employment Branding 3.0: Using Brand Strategies throughout the Candidate Lifecycle




From its instantly-recognizable green siren logo to its can’t-start-the-day-without-it cups of coffee, Starbucks is one of the most recognizable brands today. Cara Beck, Starbucks’ Global Staffing Manager, explains how the coffee company brewed up its brand and continues to keep it fresh.

From its instantly-recognizable green siren logo to its can’t-start-the-day-without-it cups of coffee, Starbucks is one of the most recognizable brands today. Cara Beck, Starbucks’ Global Staffing Manager, explains how the coffee company brewed up its brand and continues to keep it fresh.
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