Leveraging Design in HR

Posted: 08/12/2010

Peter Lynch, VP Learning and Organization Development for AIMCO, discusses his team's use of Design -- which he defines as "anything that creates engagement" -- to positively impact the business.

In this video interview conducted at the Social Media for Recruitment East conference held in May 2010, Lynch says that Design also opens a new career path for HR professionals.

Examples of successful initiatives include orientation communications and a comic strip on safety that resulted in a significant savings in insurance rates.