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Social Media & Recruitment—Analysis of Pros & Cons and Risks & Rewards

Posted: 07/01/2010

With the emergence of sites like Linkedin, Facebook, Twitter, blogs, discussion boards, etc., many might see the days of the professional recruiter numbered. However this would mean that one does not truly understand social media. Social media is a tool, a fantastic tool that has broadened everyone’s reach and increased networks. However the time and attention to grow culture and foster those networks is equally important. Your team, your time and your process must change to respond to this new reach. The end user is smarter, faster and more concise than ever before- and recruitment must respond. Staying in front of your network and in constant communication to a very broad and large audience becomes very important. Social media can enhance or hurt your reputation very quickly and you need to be mindful of this as you venture down the path of using it as a recruitment strategy. In this session, Chad and Susan McDaniel, President, M.E.R. Inc. discusses the following:

1. Can you protect your relationships and your ROI of time?

2. Can you guarantee timely and accurate feedback and response?

3. Do you have a communication strategy?

4. What are the risks and rewards?

5. Do the pros outweigh the cons?

6. What pitfalls to watch for?

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