Culture – The Key to Your Employer Brand
At the crossroads of brand and culture lies your talent strategy. A key component is the employer brand. In this presentation, find out how to leverage culture to create a magnetic employer brand
At the crossroads of brand and culture lies your talent strategy. And that talent strategy is comprised of several important components, one of which includes the employee brand. For Sheridan Orr, executive vice president of marketing for CultureIQ, it’s one of the most critical pieces in recruitment.
The employer brand puts the company culture on display for candidates. So what does a powerful and successful employer brand look like? In her session for Talent Exchange Live, a free-to-attend online event produced by the HR Exchange Network, Orr describes it in detail and included a checklist to help organizations create that brand.
Additionally, the presentation addresses how to strategically leverage employer brand and the company culture throughout the employee lifecycle to not only achieve your talent acquisition and retention goals but your organization’s strategic objectives as well.
Key takeaways include:
- Leverage your culture to create a magnetic employer brand
- From Interview to Exit - Increase retention by infusing culture into every phase of the employee brand and lifecycle.
- Understand how fine the line really is between brand and culture to take the most strategic approach to talent acquisition and retention