Strong Employer Brands Capture Today's University Students
An "Employer brand" is a critical element in the war for talent at all levels (from entry level University graduates to seasoned executives). As such, the desired goal of an Employment Brand is to create an image [and perception] that makes people (and University Students) want to work for the firm because it is a well-managed firm where workers are continually learning and growing. Once the image is set, it generally results in a steady flow of applicants. However, this Employer Brand must be a...
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