With unemployment hovering just below 4% in the US and the shortage of skilled workers, it is a competitive job market. Demand for workers outweighs the supply which means companies are not only trying to win business over their competitors, but top talent too. To lure in the best candidates to your job postings, you need to stand out. You need a simple, clear message. Digital video job ads that are short and easy to track can achieve just that. Video job ads have proven to reduce time to fill by 50% and reduce cost per hire by 56% or more.
From this whitepaper, readers will learn:
- Video helps define your employer brand to potential candidates.
- Video is easy to share on social and easy to view on a mobile device.
- Video that is tracked and able to go viral, quickly, will boost ROI and reduce cost per hire.
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