Recruiting With Social CRM

Allan Hoving

There is no need to reinvent the wheel when expanding your talent acquisition efforts to include social media, said Art Hall, president of the Atlanta Chapter of the CRM Association. In this podcast interview, Hall notes that "employees can serve as huge proponents of your brand to potential new hires through this medium.

The question is how do you encourage your employees to tweet or blog about your company’s job openings?" Do you have to spoon feed them information or allow for a certain individuality? In this podcast interview, Hall offers advice on how organizations can reach out to new recruits using their customer-facing initiatives.