In the last month alone, I have been invited to attend four webinars on collaborative and social learning. At the same time, articles have exhorted me to embrace blogging and twittering, lest I lose the opportunity to engage my obviously already engaged employees.
Although I am generally not reluctant to jump on bandwagons, this one [social media] bothers me. It tends to be too rapid, glib, mechanical, obedient and above all non-contextual. If it is to signal the emergence of new workplace cult...
