Training Prep and Training Success: Three Receptivity Determinations
Most prominent professional and motivational speakers do not use warm-up introducers to prepare the audience. Rather, they employ research teams. The research team’s task is to serve as advance scouts to size up the audience--to learn what their hot button issues are, what recent local events are on their minds, and what the audience expects to hear about the proposed topic, etc.
Thus, success is always shared: between speakers and audiences, between what is presented and what is r...
To continue reading this story get free access