"The Drucker Perspective" Posts


Drucker Marketing
Published: 2018-12-06
Drucker taught that marketing was one of two essential functions for any business. As Drucker moved into closer consideration of non-profits and other types of organizations, he extended this concept to all organizations. In Drucker’s view, marketing should pervade everything in the organization, any organization.
Drucker knew that uncommon commitment was difficult to measure quantitatively, but it was of incalculable value in advancing a career or leading an organization to move ahead. And he knew what it took to get what you want, and to have the level of commitment necessary to reach the top.
It is true that if you expect positive results, you may still not actually achieve them due to circumstances which may be beyond your control. However, it is equally true that if you do not expect to achieve positive results you will probably not get them. Dr. William Cohen breaks down what Drucker says HR professionals can do to ensure success.
Drucker wrote that asking the wrong question, even if you get the right answer to that question, can be worse than not asking any question at all. The way he put it was “it is more important to ask the right question than to get the right answer.”
Professionals fail because they spend more time on office politics than knowing the important things about their teams. Dr. William Cohen delves into the mind of Peter Drucker, known worldwide as “The man who invented management” and explains how leaders can better understand their teams and tap into the collective potential.
Five years before he died, Peter Drucker, known worldwide as “The man who invented management” or the “Father of Modern Management” defined management in his book, The New Realities.
Peter Drucker is known as the “Father of Modern Management. He considered himself a “social ecologist.” Still I don’t think there...

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