How a Strong EVP Helps Retain Top Performers

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Building a company culture to present in your employee value proposition (EVP) doesn't come solely from business leaders but from your team members living and breathing your business values. From your people, you will develop your ideal company culture and turn it from vision to reality. To develop a strong, realistic EVP, you must first understand what perceptions your existing staff and potential employees have about your company brand and culture.

Key Takeaways

  • Building out your employer brand to give a clear sense of what your business embodies 
  • Understanding why potential employees are attracted to the company and what current employees value most 
  • Cultivating internal brand ambassadors to reflect the employee experience 

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